Collaborating closely with development teams, I design, author, and maintain high-performing websites with a strict focus on intuitive user experiences and search engine optimization (SEO). I also engineer comprehensive visual asset systems—including site banners, blog graphics, social media content, dynamic e-blast promotions, and monthly newsletters—to amplify brand engagement across all digital channels.

Below is a curated selection of web platforms I have built or optimized, along with detailed breakdowns of my core technical responsibilities for each site.

Frontend Design & User Experience (UI/UX)

Interface & Layout Engineering: Collaborating with cross-functional development teams to engineer modern website interfaces, structural layouts, and intuitive user experiences.
Omnichannel Asset Production: Designing high-impact visual banners, page graphics, blog imagery, and high-converting creative elements for promotional e-marketing and monthly newsletter systems.
Social Media Integration: Creating unified visual campaigns across Facebook, Yelp, and corporate communication channels to drive brand authority.

CMS Administration & Optimization

Migration & Framework Conversions: Directing end-to-end website conversions to modern frameworks, ensuring seamless rebranding execution, design continuity, and layout security.
Content Lifecycle Management: Administering enterprise enterprise content management systems (CMS) in multi-user collaborative environments to update, audit, and improve web copy.
Analytics & SEO Engine Traffic: Monitoring user paths, testing landing pages, and utilizing search engine optimization (SEO) best practices to boost organic reach and drive business revenue.

Web Production & Case Studies

The following is a curated overview of enterprise platforms and customized websites I have architected, managed, or optimized, highlighting my technical responsibilities for each environment.


Calloquy

Calloquy home page

calloquy.com

Managed site expansion by engineering targeted marketing landing pages, creating high-converting display advertisements, and integrating tracking workflows with the HubSpot automation ecosystem.

Alvaria

alvaria.com

Served as a core member of the transition team responsible for migrating the legacy web infrastructure over to the Sitefinity CMS framework. Executed strict brand identity updates across the newly deployed site structure, which ultimately earned the industry-recognized Progress "Website of the Year Award" in 2022.

Noble Systems

noblesystems.com

Administered the corporate Sitefinity enterprise CMS backend in a highly collaborative team environment. Handled complete content authoring, executed web asset improvements, and analyzed traffic analytics dashboards to establish performance benchmarks.

Noble Systems Event Site(s)

SNUG 2016 home page Noble Users Group home page 01-08-17 SNUG 2017 home page

Architected multi-regional event site branches targeting localized audiences across international tech communities. Managed critical operational data segments including conference agendas, sponsor visibility portals, FAQs, registration flows, and travel information mapping to act as a secure gateway for active users.

Sigel Luthien

sigelluthien.com

Built the complete front-to-back standalone website solution, including logo vector design, custom user interface formatting, and cohesive visual branding rules across external e-commerce and media platforms.

Storage Post Self Storage

storagepost.com

Oversaw content publishing pipelines utilizing the Umbraco CMS framework. Developed localized web marketing graphics, seasonal digital site banners, corporate blog layouts, and promotional media content across primary social channels.

Technical Web Matrix

Category Platforms & Production Standards
Enterprise CMS HubSpot CMS, Sitefinity Enterprise, Umbraco Open-Source
Design & Optimization UI/UX Layout Design, Advanced Pre-Press Vectors, Web Asset Optimization, SEO Engine Traffic Auditing
Analytics Suite Google Analytics Suite, User Flow Mapping, Multi-Channel Performance Monitoring
Marketing Fusion Landing Page A/B Tracking, Campaign E-Blast Media, Monthly Newsletter Design Assets